First of all, thank you. Thank you very much for the trust and interest that more and more SMEs show every day in choosing Teamleader as your online CRM. It has been barely a year since we opened the market in Spain and the growth we are experiencing is exponential. We have created this post to thank you for your support, collecting some of the reasons you tell us to bet on us. We hope you feel identified.
As we said, a year ago Teamleader Spain was born as an experiment from the headquarters in Ghent given the large number of SMEs and potential that existed in our country. This potential led to the opening of an office after just a few months in the headquarters, causing one of the fastest and most fruitful implementations of Teamleader. This, in turn, has made the entire Teamleader bet heavily on Spain both for its market and for its talent. In fact, it is no coincidence that we are present in the media and events, and we multiply the number of our local staff in the way we do. It’s all part of a deeper plan. But what is our secret? What is this growth due to? First of all, say that there is no magic wand: Success is due to daily effort, but especially to the trust placed by our clients.
We know and do not hide that there are other software dedicated to SMEs, many of which are CRM, but our proposal is different. While remaining affordable software, we focus on quality, service and innovation as a value and it seems that Spanish SMEs have accepted our proposal and made it yours. Maybe because Team leader It is more than an online CRM, perhaps because of the importance we give to customer service or perhaps because of our integration policy. The final reason lies with our clients, our only bosses, we only have to present the facts:
“Because Teamleader is more than an online CRM”
This is our first value proposition and one of the ones that resonates most with our clients: Teamleader is an online CRM, okay, but it is much more than this. There are many CRMs: there are free ones, freemium ones, cheaper ones and more expensive ones than us. There are them with different designs and with different functionalities, there are local and multinational ones… We know that we could compete in this segment due to the speed of our solution, its simplicity and its depth, but doing so would be barely breaking the potential of what we intend. be. We repeat it over and over again, our goal is become the leading brand in European software and to do this we have to go further, ahead and with innovation as a guide.
Because as we usually say, there are many CRMs but there are not so many software that integrates the CRM, with a billing system and project manager; and less as specialized in SMEs as we are. Our proposal is that the European SME is managed from a single platform in an affordable, easy and fast way, and that is what we work for. CRM is the center of our business, just as the commercial part is the basis of an SME, but our #WorkSmarter is something deeper.
We continually talk about scalability and the importance of being flexible, and that scalability is where Teamleader as a product is more than interesting. Because what is contracted today as a CRM, and helps us cover relationships with our clients, tomorrow can integrate billing, project management, or perhaps a support ticket system. Knowing that you have a scalable tool, that can grow at the rate at which the SME does, offers great security and confidence in our clients.
“For the customer service and the importance given to it”
Bringing up this point comes the comment of our client Miquel, from Accutone, when he said he didn’t know how we could maintain that level of customer service. Teamleader was born as a “Customer Centric” company and every step we take or every decision we make, we do it knowing very clearly that this is indisputable.
It is, as they say, part of our DNA and that is why we do not hesitate to hire local talent with very specific qualities in dealing with clients. We know that we offer a solution that is strategic for every company, so more important than attracting new customers is retaining them. For this reason, our Customer Success or Customer Satisfaction service is local, not only because of the language, but because in our culture we attach great importance to helping our client achieve their objectives, understanding their needs and supporting the client. maximum in your satisfaction with our products.
In addition to being local, the service must be free or incorporated into the license, however you want to define it. We know that one of the evils that has plagued software companies is the fees they have imposed on training and support, costs that have made many accounts unsustainable. We offer a free, transparent service, without hidden costs and accessible. Our department structure is very clear in this regard too:
- “Onboarding” channel: This department is a fundamental stone in our way of understanding the sector. They are people totally dedicated to ensuring that, in the first months of acquiring Teamleader, the client understands the potential of our solution and Teamleader adjusts to their way of working. We know that this stage is key to a good experience, so we do not leave any of our clients alone, staying on top of them and being proactive in the conversation. It is not enough for us to just buy the license, what we want is to add value.
The learning stage is critical and if a good approach to the software is not made, the relationship will be tainted from the beginning. We are pleased that those who start with us do so for the long term. Many analysts focus only on Teamleader’s strength in attracting more and more clients. However, what is more important to us is the small number of customers who leave. But this is not only due to the tutoring work carried out by the onboarding team, the support staff has a lot to say here:
- Support channel: The other leg of this bench. We have people dedicated body and soul to answering all the questions that may arise, whatever their type and at whatever time. Whether they are calls or tickets, our team strives to leave the counter at 0 at the end of the day, and believe us when we say that they achieve it. Because we know that, when someone faces new management software, doubts and concerns arise. Our goal is for responses to be as quick and clear as possible. And for this we do not hesitate to have the technology and the necessary local equipment. An example of this is the extension Knowledge Base we are building.
“Because the integration strategy is useful and appropriate for SMEs”
Much will have to be said about this point in the coming months, but let’s talk about what has been done so far. Teamleader was born with the objective of facilitating the procedures for SMEs and that is why we do not stop working on integrate with applications with which the SME works: Whether Mailchimp or Campaign Monitor, Gmail or Outlook… We do not believe in data duplication or watertight tools. Because, for example, what is an agenda for if it is not integrated/synchronized with your Google Calendar, which is the one you use the most? This question summarizes our strategy in integrations, based on usefulness and ease.
We have always been open to integration and have our system of open APIs, which has caused more and more tools to integrate with us independently. In the Netherlands and Belgium it is a constant, our mission is to make it so in Spain as well.
We could talk about price, features or storage; We could mention the robustness of our team or expansion plans, but we understand that trust goes beyond a product that has been designed to be a leader or a proposal based on numbers. We believe that trust is built not only on promises, but is a consequence of providing value, taking care of the experience, promoting transparency and maintaining dedication, security and tranquility. We know that a leading brand is not built with chosen words but with actions. We are working on it, but this has only just begun. Will you join us?